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Beauty Industry

New Organic Beauty Line To Launch at Health Specialty Stores

The new brand is a collaboration between Entertainment One Licensing and Kelly Teegarden Organics.

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By: Marie Redding

Senior Editor, Rodman Media

Entertainment One Licensing (eOne) has partnered with Kelly Teegarden Organics to launch the new cosmetics line, SO SO Happy. The line will debut at health specialty stores nationwide in Summer 2015.

The line is the first all natural and organic, Ecocert certified makeup line targeted to young adults. Products include lipsticks, glosses, lip treatments and balms manufactured in the U.S. with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors.

“I’m so excited to launch this unique line of cosmetics; there are so many synergies between my brand and SO SO Happy,” said Kelly Teegarden, CEO Kelly Teegarden Organics. “Both companies encourage their customers to make the most of who they are and to embrace a healthier happier lifestyle.”

The SO SO Happy brand already has a fashion collection, Iron Fist. As a way of giving back, So So Happy donates 10% of its profits to organizations which offer meaningful support to teens and young adults.

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